Skip to content
KEFA
The growth team for racket sports founders

Your business deserves
to be seen.

You created the account months ago and never posted. Or you post and nothing happens. We build the whole Instagram presence and the funnel behind it, strategy and execution, so you can go back to running the business.

Free audit · No obligation · You talk to the people who do the work

Recruited

@recruited.pro

Recruited

713 posts15.5K followers

We realize college tennis and soccer dreams

  • Commits
  • Explore
  • Chat
  • Track

+15.5K

followers generated

1.5MM views / month

Real numbers from the @recruited.pro account.

Brands we've built

Proven results

The numbers behind the work.

Views generated

14M+

Views generated

Accounts reached

6M+

Accounts reached

Leads converted

1,050+

Leads converted

Revenue generated

$56K+

Revenue generated

Average ROI

227%

Average ROI

To the first return

31days

To the first return

Figures from KEFA's own reporting across client accounts. Individual client results further down are measured per account and per campaign. Past performance doesn't guarantee future results.

Sound familiar?

You already know you should be there. Something always gets in the way.

  • I created an account months ago but never posted.

    This is the most common starting point we see, not the exception. Zero is a fine place to begin: we set up the profile, build the first content bank and publish for you.

  • I post, but there's no strategy behind it.

    Random posting is invisible posting. A photo of yesterday's match doesn't sell a membership, a clinic or a court booking on its own. Every post gets a job before it goes up.

  • My competitors look incredible online and we look amateur.

    Comparison kills momentum. We build the visual identity so your page looks like the best court in the city, because it probably is.

  • I don't have time to film reels between lessons and bookings.

    And you shouldn't. That is exactly why KEFA exists. We take the strategy and the production; you keep running the business.

If any of those sounded like you, that's exactly who we built this for.

That's me. Let's talk

Our method

Everything a racket brand needs to go from invisible to irresistible.

We don't hand you a content calendar and wish you luck. We build the whole foundation and then we run it.

  1. 01

    Foundation

    • Profile Setup & Optimization

      Bio, highlights and visual identity rebuilt so a player searching for a court in your city lands on a page that looks professional.

    • Brand Voice Development

      Competitive, social or premium, defined once, so every post is unmistakably yours and never sounds like a stock caption.

  2. 02

    Content

    • Content Strategy

      What to post and when, built around the club calendar: clinics, tournaments, open courts, new coaches, peak season.

    • Content Creation

      Reels, carousels and stories shot on court and built to stop the scroll. On the SPARC account they produced 775K views a month.

  3. 03

    Reach

    • Growth Campaigns

      Paid campaigns aimed at players inside driving distance of your courts. Recruited reached 570K accounts a month.

    • Landing Pages

      Pages built for one job: signing someone up for a trial lesson, a clinic, a tournament or a membership.

  4. 04

    Conversion

    • AI Automation

      An agent that answers the DMs and WhatsApp around the clock: it qualifies whoever arrives, sends prices and court times, and only hands you the people ready to book.

    • CRM & Automation

      Automated follow-up, so nobody who asked about a trial lesson gets forgotten in the DMs during a busy week.

30/60/90 Day Roadmap

All of it on a phased plan you can hold us to: what ships in month one, two and three, and what it should produce.

The difference

Generic agency vs. KEFA.

Why an agency that does nothing but racket sports works differently from one that takes whoever walks in.

Generic agency

from dentist to padel club
  • Takes any niche and learns yours along the way
  • Measures success in likes and followers
  • A good-looking post with no booking behind it
  • Several loose suppliers for you to coordinate
  • Lock-in contract with a penalty to leave
  • A report full of numbers that decide nothing

KEFA

racket sports only
  • Speaks your language: courts, clinics, round robins, season
  • Measures court bookings and memberships sold
  • Every post gets a job before it goes up
  • One team, one contract
  • Month to month, no lock-in
  • A simple report: what came in, what converted, what to scale

Why KEFA

You don't have to figure this out alone.

Running a racket business is already a full-time job. Instagram doesn't have to be a second one.

  • Built for beginners

    Zero is our favourite starting point. No experience, no content bank, no idea what to post. That's the normal case here, not the exception.

  • Strategy and execution

    We don't just tell you what to do. We build it, publish it and adjust it. The work leaves our side finished.

  • Premium visual identity

    The feed reads like a brand, not a camera roll. That is what makes a first-time visitor take your prices seriously.

  • A roadmap you can hold us to

    30/60/90 days written down. You always know what's happening, when, and why. No mystery invoices.

  • Full funnel thinking

    Profile, content, ads, landing page and follow-up run as one system. Followers who never book a court are not a result.

  • Fast first return

    Across the accounts we run, the first return has landed in about 45 days. Not a promise, a track record.

Rafael Baeta

Who you'll actually talk to

Rafael Baeta · Founder, KEFA

A small team does the work and Rafael sits in on the decisions and the reviews. You're never explaining your club to a stranger who joined last week.

I'm ready to start

Racket sports only

We speak racket. That is the whole point.

We know the difference between a clinic, a round robin and an open court night, and we know which one sells. A generalist agency spends your first month learning that.

  • Tennis
  • Padel
  • Pickleball

Real accounts, real numbers

RecruitedKEFA

College recruiting platform for tennis and soccer players.

  • +2,000

    Converted leads

  • +15.5K

    Followers

  • 1.5MM

    Monthly views

  • 570K

    Accounts reached / month

  • $27,000

    Invested

  • +$150,000

    Returned

SPARCKEFA

Racket sports brand building an audience from a standing start.

  • +4,500

    Followers

  • 775K

    Monthly views

  • 415K

    Accounts reached / month

  • +20

    Sales generated

  • $1,500

    Invested

  • +$20,000

    In sales

Real client results. Past performance doesn't guarantee future results.

Questions

Answered before you ask.

  • No. Most of our accounts started near zero. Followers are the output of the work, not the entry ticket for it.

Your competitors are already posting.
It's your turn.

In five minutes on WhatsApp we'll map out your launch: what to fix first, what to publish, and what it should bring back.

Free audit

Thirty minutes can change your next season.

No slide deck. We look at your profile, your city and the brands competing for the same players, and show you exactly where to start.

  • We reply within 1 business day
  • You talk to the people who do the work
  • No lock-in, month to month
+55 31 8416-2102
Get my free audit