RecruitedKEFA
College recruiting platform for tennis and soccer players.
+2,000
Converted leads
+15.5K
Followers
1.5MM
Monthly views
570K
Accounts reached / month
$27,000
Invested
+$150,000
Returned
For tennis, padel and pickleball clubs, academies and coaches
Instagram that
fills your courts.
We run your Instagram from the profile to the posts to the ads, and turn views into lessons, memberships and bookings. You approve, we produce.
Free audit · No obligation · You talk to the people who do the work
@recruited.pro
Recruited
713 posts15.5K followers
We realize college tennis and soccer dreams
- Commits
- Explore
- Chat
- Track
+15.5K
followers generated
1.5MM views / month
Real numbers from the @recruited.pro account.
Brands we've built
Our work
Don't take our word for it. Look.
Reels, ads and posts we've produced for clients. Tap any piece to open it; videos play with sound.
Proven results
The numbers behind the work.
- Views generated
14M+
Views generated
- Accounts reached
6M+
Accounts reached
- Leads converted
1,400+
Leads converted
- Revenue generated
$119K+
Revenue generated
- Average ROI
227%
Average ROI
- To the first return
31days
To the first return
Figures from KEFA's own reporting across client accounts. Leads and revenue add up the client cases shown further down. Past performance doesn't guarantee future results.
Sound familiar?
You already know you should be there. Something always gets in the way.
I created an account months ago but never posted.
This is the most common starting point we see, not the exception. Zero is a fine place to begin: we set up the profile, build the first content bank and publish for you.
I post, but there's no strategy behind it.
Random posting is invisible posting. A photo of yesterday's match doesn't sell a membership, a clinic or a court booking on its own. Every post gets a job before it goes up.
My competitors look incredible online and we look amateur.
Comparison kills momentum. We build the visual identity so your page looks like the best court in the city, because it probably is.
I don't have time to film reels between lessons and bookings.
And you shouldn't. That is exactly why KEFA exists. We take the strategy and the production; you keep running the business.
If any of those sounded like you, that's exactly who we built this for.
That's me. Let's talkOur method
Everything a racket brand needs
to go from invisible to irresistible.
We don't hand you a content calendar and wish you luck. We build the whole foundation and then we run it.
- 01
Foundation
Profile Setup & Optimization
Bio, highlights and visual identity rebuilt so a player searching for a court in your city lands on a page that looks professional.
Brand Voice Development
Competitive, social or premium, defined once, so every post is unmistakably yours and never sounds like a stock caption.
- 02
Content
Content Strategy
What to post and when, built around the club calendar: clinics, tournaments, open courts, new coaches, peak season.
Content Creation
Reels, carousels and stories shot on court and built to stop the scroll. On the SPARC account they produced 775K views a month.
- 03
Reach
Growth Campaigns
Paid campaigns aimed at players inside driving distance of your courts. Recruited reached 570K accounts a month.
Landing Pages
Pages built for one job: signing someone up for a trial lesson, a clinic, a tournament or a membership.
- 04
Conversion
AI Automation
An agent that answers the DMs and WhatsApp around the clock: it qualifies whoever arrives, sends prices and court times, and only hands you the people ready to book.
CRM & Automation
Automated follow-up, so nobody who asked about a trial lesson gets forgotten in the DMs during a busy week.
30/60/90 Day Roadmap
All of it on a phased plan you can hold us to: what ships in month one, two and three, and what it should produce.
The difference
Generic agency vs. KEFA.
Why an agency that does nothing but racket sports works differently from one that takes whoever walks in.
Generic agency
from dentist to padel club- Takes any niche and learns yours along the way
- Measures success in likes and followers
- A good-looking post with no booking behind it
- Several loose suppliers for you to coordinate
- Lock-in contract with a penalty to leave
- A report full of numbers that decide nothing
KEFA
racket sports only- Speaks your language: courts, clinics, round robins, season
- Measures court bookings and memberships sold
- Every post gets a job before it goes up
- One team, one contract
- Month to month, no lock-in
- A simple report: what came in, what converted, what to scale
Why KEFA
You don't have to figure this out alone.
Running a racket business is already a full-time job. Instagram doesn't have to be a second one.
Built for beginners
Zero is our favourite starting point. No experience, no content bank, no idea what to post. That's the normal case here, not the exception.
Strategy and execution
We don't just tell you what to do. We build it, publish it and adjust it. The work leaves our side finished.
Premium visual identity
The feed reads like a brand, not a camera roll. That is what makes a first-time visitor take your prices seriously.
A roadmap you can hold us to
30/60/90 days written down. You always know what's happening, when, and why. No mystery invoices.
Full funnel thinking
Profile, content, ads, landing page and follow-up run as one system. Followers who never book a court are not a result.
Fast first return
Across the accounts we run, the first return has landed in about 45 days. Not a promise, a track record.
Who you'll actually talk to
I'm ready to start
Rafael Baeta · Founder, KEFA
A small team does the work and Rafael sits in on the decisions and the reviews. You're never explaining your club to a stranger who joined last week.
Bruno Oliveira · Partner, KEFA
From Belo Horizonte to NCAA Division I tennis at South Carolina and South Florida, where he made the 2022 AAC All-Conference team in doubles. He knows racket sports from the court side, the same side your customers are on.
Racket sports only
We speak racket. That is the whole point.
We know the difference between a clinic, a round robin and an open court night, and we know which one sells. A generalist agency spends your first month learning that.
- Tennis
- Padel
- Pickleball
Real accounts, real numbers
SPARCKEFA
Racket sports brand building an audience from a standing start.
+4,500
Followers
775K
Monthly views
415K
Accounts reached / month
+20
Sales generated
$1,500
Invested
+$20,000
In sales
The KEFA total
Our client accounts, added up.
- Followers across our clients
21K+
Followers across our clients
- Views on client reels
8.1MM+
Views on client reels
- Leads converted
1,400+
Leads converted
- Invested in ads
$20.0K
Invested in ads
- Returned in revenue
$119K+
Returned in revenue
Followers and views: our six client profiles on Instagram, every reel counted on Oct 30, 2026. Leads, ad spend and revenue: the cases above.
Real client results. Past performance doesn't guarantee future results.
Pricing
A plan built around your business.
No one-size package. In the free audit we see what your business needs, put the plan together and give you the exact monthly number.
First month of content free
Plans from
$799/ month
- Ad spend is paid straight to the ad platform and is not part of our fee.
- Month to month, no cancellation fee.
- First month of content free, no commitment.
What can go into your plan
Content
- Profile setup and optimization
- Brand voice
- Content strategy
- Content creation: reels, carousels, stories
Reach
- Paid growth campaigns
- Landing pages for trials, clinics and memberships
Conversion
- CRM and automated follow-up
- AI agent answering DMs and WhatsApp
Every plan comes with a 30/60/90 day roadmap.
How it starts
Three steps from here to your first post.
- 1
Book the free audit
Thirty minutes. We look at your profile, your city and who competes for the same players.
- 2
Get the plan and the price
You leave with what to fix first and the exact monthly number for your plan. No pressure to sign.
- 3
We start producing
Profile, content plan, first posts. You approve, we publish. The first month of content is free.
Questions
Answered before you ask.
No. Most of our accounts started near zero. Followers are the output of the work, not the entry ticket for it.
We start at the profile: bio, highlights, visual identity. Then we build the first content bank and publish it for you. You approve, you don't produce.
Across the accounts we run, the first return has landed in about 45 days. Reach usually moves before revenue does, and we show you both, not just the flattering one.
Plans start at $799 a month. There are no fixed packages: we put the plan together from what your business needs (content, paid reach, automation) and give you the exact number after the free audit. Ad spend is paid straight to the ad platform and is not part of our fee. The first month of content is free.
It covers the content work: profile setup and optimization, brand voice, content strategy and content creation, run for a full month at no cost. No commitment: if you decide not to continue, you don't owe anything.
Tennis, padel and pickleball: clubs, academies, coaches, pro shops and brands in the space. We've also run accounts outside racket sports, which is where a lot of the reach numbers come from.
No. Month to month, with no cancellation fee. You stay because the work is worth it, not because a contract says you have to.
It helps, and it isn't required. Plenty of accounts we run work on court footage, players, coaches and design. If you want to be on camera, we make it easy and quick.
A small team does the day-to-day production. The two partners, Rafael Baeta and Bruno Oliveira, own the strategy and review the work before it goes out. Nobody here manages fifty accounts at once, which is why we take a limited number.
Your competitors are already posting.
It's your turn.
In a free 30-minute call we map out your launch: what to fix first, what to publish, and what it should bring back.
Free audit
Thirty minutes can change your next season.
No slide deck. We look at your profile, your city and the brands competing for the same players, and show you exactly where to start.
- We reply within 1 business day
- You talk to the people who do the work
- No lock-in, month to month
Prefer WhatsApp?
Message us · +55 31 8416-2102Pick a time for your free audit
Thirty minutes, free. The confirmation reaches your email right after you book.
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